HUTAPEA, Ayuna Valena; LUBIS, Arlina Nurbaity; FADLI. The Effect of Price Discount and Shopping Lifestyle on Impulsive Buying with Positive Emotion as An Intervening Variable on E-Commerce Shopee Users (Study on Students of the Faculty of Economics and Business, University of North Sumatra). Journal of Business Management, [S. l.], v. 3, n. 1, p. 45–51, 2025. DOI: 10.47134/jobm.v3i1.152. Disponível em: https://jobm.pubmedia.id/index.php/jbm/article/view/152. Acesso em: 4 jun. 2026.