WIGUNA, Ardhitya Alam; ARDI, Aditya Nizar Al; SAADILLAH, Dinu; HAKIM, Lukman; PINANDITA, Candra Pramula. Effectiveness of Alternative Statistical Approaches in Testing the Significance of the Null Hypothesis to Improve Reliability in Marketing Research. Journal of Business Management, [S. l.], v. 2, n. 2, p. 75–81, 2025. DOI: 10.47134/jobm.v2i2.31. Disponível em: https://jobm.pubmedia.id/index.php/jbm/article/view/31. Acesso em: 6 may. 2025.