Hutapea, Ayuna Valena, et al. “The Effect of Price Discount and Shopping Lifestyle on Impulsive Buying With Positive Emotion As An Intervening Variable on E-Commerce Shopee Users (Study on Students of the Faculty of Economics and Business, University of North Sumatra)”. Journal of Business Management, vol. 3, no. 1, July 2025, pp. 45-51, doi:10.47134/jobm.v3i1.152.