Sakinah, Dwi, Endang Sulistya Rini, and Yeni Absah. “The Influence of Instagram Social Media and User-Generated Content on Purchase Decision Through Brand Trust at Alligator Roastery Medan”. Journal of Business Management 3, no. 3 (February 5, 2026): 240–244. Accessed June 4, 2026. https://jobm.pubmedia.id/index.php/jbm/article/view/184.