Azhar NZ, Rahayu MS. The Resilience of MSMEs During COVID-19 Pandemic: An Analysis Using Philip Kotler’s Approach. JoBM [Internet]. 2024 Dec. 12 [cited 2025 Feb. 15];2(2):43-50. Available from: https://jobm.pubmedia.id/index.php/jbm/article/view/22