Vol. 4 No. 1 (2026): August (In Progress)

The issue has been available online since 04th May 2026 for the regular issue of August 2026, and all articles in this issue include authors from 1 country of origin (Indonesia).

Published: 2026-05-04

Articles

  • Scaling Up Small-Scale Agro-Industries: Strategic Marketing Priorities for Sustainable Competitive Advantage

    Bagus Putu Yudhia Kurniawan, Dian Rizky, Datik Lestari, Andarula Galushasti, Retno Sari Mahanani, Ida Adha Anrosana Pongoh
    58-64
  • The Influence of Product Quality, Price, and Service Quality on Customer Satisfaction and Repurchase Intention at Jagar Coffee and Eatery Medan

    David Pranata Pakpahan , Arlina Nurbaity Lubis, Beby Karina Fawzeea Sembiring
    41-48
  • The Effect of Country of Origin Image and Corporate Social Responsibility on Customer Loyalty Toward Shiseido Products, with Brand Image as a Mediating Variable in Medan City

    Debora Tifani Turnip , Endang Sulistya Rini, Beby Karina Fawzeea Sembiring
    33-40
  • Unlocking Sustainable Purchase Intention: Attitude as a Psychological Hub between Perceived Consumer Effectiveness and Environmental Knowledge

    Dudi Amarullah, Nikita Astria, Adysabzan T. Krois, Jeri Cahyadi Saputra
    28-32
  • The Influence of Electronic Service Quality and Service Convenience on User Loyalty Through User Satisfaction in The CITA Sampoerna Application in Tanjung Morawa District

    Rospita Simamora, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring
    19-27
  • The Effect of Perceived Ease of Use and Security on Trust Through User Satisfaction of Ovo E-Wallet in Medan City

    Ivo Arfiani Turnip, Endang Sulistya Rini, Fadli
    11-18
  • The Influence of Digital Leadership and Online Training on Employee Performance Through Job Satisfaction in a Hybrid Work Environment at the BPJS Ketenagakerjaan Sumbagut Office

    Meirizka Miranda Nasution , Prihatin Lumbanraja, Yeni Absah
    5-10
  • The Effect of Risk Perception and Perceived Ease of Use on Intention to Use Dana E-Wallet in Medan City with E-Trust as an Intervening Variable Plantation

    Angellia Saragih, Arlina Nurbaity, Beby Karina Fawzeea Sembiring
    1-4