Vol. 2 No. 2 (2024): December

View Vol. 2 No. 2 (2024): December

The issue has been available online since 10th November 2024 for the regular issue of December 2024, and all articles in this issue include authors from 2 countries of origin (India and Indonesia).

DOI: https://doi.org/10.47134/jobm.v2i2
Published: 2024-12-09

Articles

  • Effectiveness of Alternative Statistical Approaches in Testing the Significance of the Null Hypothesis to Improve Reliability in Marketing Research

    Ardhitya Alam Wiguna, Aditya Nizar Al Ardi, Dinu Saadillah, Lukman Hakim, Candra Pramula Pinandita
    75-81

  • Product Development and Innovation at Catfish Nugget (Study on Gumuk Bago Hill, Nogosari Rambipuji Village

    Fany Maulidiyah, Deltaningtyas Tri Cahyaningrum
    51-57

  • Transformational Leadership and Turnover Intention in the Context of SMEs: Mediating Role of Work Engagement and Job Satisfaction

    Muhammad Thahrim, Dudi Amarullah, Ririn Damayanti
    65-74

  • Investment Awareness and Behavioral Perception towards Selection of Investment Avenues among Teaching Professionals in Andhra Pradesh State

    Bala Swamy Madanu, K V Nagaraj
    58-64

  • The Resilience of MSMEs During COVID-19 Pandemic: An Analysis Using Philip Kotler's Approach

    Neng Zulfa Azhar, Meilia Sri Rahayu
    43-50

  • An investigation of investors' exposure towards stock market and preferred investment avenues: A study in Krishna District

    Bala Swamy Madanu, K V Nagaraj
    36-42