Support for Tourism Development After The COVID-19 Pandemic: The Mediating Role of Quality of Life

Authors

  • Musdar Muhammad Faculty of Economics and Business, Khairun University
  • Fajri Hatim Faculty of Economics and Business, Khairun University
  • Nurdin I. Muhammad Faculty of Economics and Business, Khairun University
  • Dudi Amarullah Faculty of Economics and Business, Khairun University

DOI:

https://doi.org/10.47134/jobm.v2i3.141

Keywords:

Personal benefits, Community benefits, Quality of life, Support for tourism development

Abstract

The role of local communities is a crucial factor in tourism development, particularly post-COVID-19 pandemic. Within the framework of social exchange theory (SET), this study examines how perceived advantages (both personal and community) affect support for tourism development, with quality of life acting as a mediating factor. A total of 196 empirical data were successfully gathered through the distribution of questionnaires, which were subsequently analyzed using PLS-SEM techniques. The results indicate that perceived benefits (personal and community) positively affect quality of life. The study also revealed that the quality of life has a beneficial impact on the level of support for tourism development. The correlation between perceived advantages (both personal and community) and support for tourism growth is ultimately mediated by quality of life. This research significantly contributes to both practitioners and policymakers in developing sustainable tourism.

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Published

2025-05-27

How to Cite

Muhammad, M., Hatim, F., Muhammad, N. I., & Amarullah, D. (2025). Support for Tourism Development After The COVID-19 Pandemic: The Mediating Role of Quality of Life. Journal of Business Management, 2(3), 140–148. https://doi.org/10.47134/jobm.v2i3.141

Issue

Vol. 2 No. 3 (2025): April

Section

Articles

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Copyright (c) 2025 Musdar Muhammad, Fajri Hatim, Nurdin I. Muhammad, Dudi Amarullah

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